Online Panel Quality
Quality is the most important factor of any Panel whether it is Recruitment Process, Members Profiling, Profile Update, Incident Ratio Maintenance of the Panel or Duplicity Maintenance (Profiling/ Participation). These parameters to ensure the quality at all levels also ensure the quality of data captured. We follow a strict quality procedure right from the recruitment/registration to the launch of any study to make sure our clients get authentic and reliable data for their future insights.
At CAWI Panel, we follow the below mentioned steps to maintain the quality of our panel and to make sure that every time our client use us, they get the reliable and authentic data for their analysis and for their future insights for growth and expansion.
- We continually work upon to meet the increasing demand of quality panel.
- We check the authenticity of every membership request.
- We use a double check method of E-Mail authentication.
- The same double check method of E-Mail authentication is used for any request to change the principal E-Mail ID of member.
- Cross check of profiles through logic questioning and AI.
- IP Tracing to authenticate the region/area of member’s profile.
- PC name/details capturing to stop the duplicity of profiles.
- Stricter process of membership registration.
- Telephonic verification required for quick approval of the membership request.
- We take a very good care of unique participation in any study.
- We also use a duplication prevention system at the time of registration process which allows a unique authentic E-mail Id and a unique profile as per the basic registration details.
- Quarterly profile related updating of members through Email/Phone.
- Automatic E-Mail sent to the ideal members who didn’t participate to the studies even though they fall into the required profiling, after 5 such incidence (Nonparticipation to Studies) to maintain the IR of the panel.
- A telephone call been arranged to help the member with help desk specialist.
- Inactive members or the members who fail to communicate through Mail/Phone, we initiate the membership cancellation procedure.
- No member can participate in the same study again, once they have already participated in a study.
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To help our global clients, we go beyond mere facts, figures, statistics or technical know-hows and uncover the crucial market insights to empowered and built organizations that have constantly outperformed its competition.
