Phone to Web

Researchers have many methods they can choose from when conducting surveys telephone, face-to-face, interactive voice response (IVR), web, and paper and pencil. Deciding which method best fits their study’s objectives is one of the most important choices they will make and is crucial to constructing a research design.

Sometimes this can be addressed with static web-pages or programmed survey links that are introduced to the respondent by email. But in situations where the prompt material changes depending on the respondent’s previous answers or due to randomisation, static web pages are extremely restrictive.