Street Intercept

Intercept research is a commonly used mode of marketing data collection. Intercept research, also known as Store Intercepts or Street Intercepts, is designed to conduct surveys with consumers on-site, while they are interacting with the client’s business. Trained interviewers are positioned in or near the business that is sponsoring the research. Then, the interviewers select patrons entering or exiting the business to administer a short screener to see if the participant qualifies for the survey. If they qualify, the survey is conducted.

Street intercepts are a common form and involve approaching likely interview prospects at a specified time and location, asking several screening questions to establish the respondent’s eligibility, then asking for permission to complete a questionnaire – sometimes, though not exclusively, in return for a small incentive.