Gang & FGD

A focus group discussion (FGD) is a good way to gather together people from similar backgrounds or experiences to discuss a specific topic of interest. The group of participants is guided by a moderator (or group facilitator) who introduces topics for discussion and helps the group to participate in a lively and natural discussion amongst themselves.

FGD (Focus Group Discussion) is a survey methodology in which people with similar backgrounds or experiences gather in a single room to discuss a specific topic. The group is guided by a moderator who will explain the topic and lead the discussion process.

The main area of Gang survey application is new product launch surveys. This method is of current interest as it provides more reliable information excluding fieldwork control problem due to the opportunity to watch the process the same way as a focus group session, and more timely information as it mixes two usually following one another surveys and combines qualitative and quantitative methods.